A collection of SEO articles, industry guides, and strategic content I've written across travel, tech, B2B, and health.
Wrote evocative, SEO-optimized website copy for the Sri Lanka Authentic Holidays homepage, capturing the destination's unique appeal to inspire travelers, support brand positioning, and drive direct bookings.
Developed engaging website copy for the 'Things to Do' section, categorizing and highlighting authentic travel experiences to inspire visitors and support travel planning.
Crafted narrative descriptions for the Sri Lanka Insight gallery, pairing evocative travel storytelling with visual assets to immerse potential travelers in the destination.
Wrote an SEO-optimized travel blog exploring the historical question of whether lions once lived in Sri Lanka, blending mythology, archaeology, and wildlife history to attract organic traffic and engage readers.
Wrote a comprehensive SEO blog exploring Australian outsourcing, covering market trends, regulatory requirements (Privacy Act, APRA), and key service categories. Establishes the client as a trusted authority in the B2B space.
Created a conversion-focused landing page guiding users through the telehealth process with clear, empathetic, and medically accurate messaging to encourage safe and accessible acne treatment.
Wrote an AHPRA-compliant SEO blog positioning a teledermatology platform as an accessible alternative for patients. Covers consultation workflows, suitable conditions, and Medicare requirements using strict qualified language.
Wrote a TGA-compliant article guiding first-time retinol users through ingredient basics, OTC vs prescription retinoid distinctions, concentration and formulation selection, and application techniques tailored to Australian conditions — including summer UV considerations and sensitive skin adaptations. The content uses qualified language throughout and clearly distinguishes cosmetic claims from medical advice, in line with Australian regulatory standards.
Wrote a TGA-compliant SEO blog article outlining the dermatological consequences of pimple popping — including bacterial spread, scarring, hyperpigmentation, and the specific risks of cystic acne — while offering evidence-informed alternatives such as hydrocolloid patches, BHA exfoliants, and professional extraction. Content naturally integrates Acne Express as an accessible online pathway to practitioner-guided acne management for Australian readers.
Wrote an informational SEO blog article identifying the common causes of white bumps on the lips — including Fordyce spots, milia, cold sores, contact allergies, and follicle congestion — and guiding readers through appropriate treatment approaches, product considerations, and prevention strategies. Content is tailored to the lip area's unique sensitivity and directs readers to seek professional assessment for persistent or worsening symptoms.
Wrote an AHPRA-compliant SEO blog article positioning Acne Express as an accessible telehealth alternative for Darwin and Casuarina residents facing limited local dermatology access. The content addresses Darwin's tropical climate as an acne aggravator, covers key treatment categories (teenage, adult, hormonal, and cystic acne), and contrasts online care with the NT's in-person specialist landscape — using qualified language throughout in line with Australian regulatory standards.
