Research that removes the guesswork. A content plan built around what your audience is actually searching for — and what your competitors haven't figured out yet.
A strategic foundation built on how your market actually searches.
Most content strategies fail before a single word is written.
Not because the writing isn't good enough. Not because the topics aren't relevant. But because the foundation — the keyword research and content planning underneath it all — was either skipped, rushed, or handed to a tool without any real thinking applied to the output.
The result? Content that ranks for nothing. Blog posts that get ignored. Service pages buried on page four. A lot of time and money spent producing work that your audience never actually sees. Publishing more isn't the answer. Publishing smarter is.
That's where I come in. I do the keyword research and content planning that gives every piece of content a reason to exist — and a real shot at ranking.
The kind of strategic groundwork that turns a content calendar into a genuine pipeline for organic traffic, qualified leads, and long-term search visibility.
Not a spreadsheet dump from a single tool. A properly considered set of target keywords — mapped to search intent, assessed for realistic ranking potential, and organised around the way your audience actually searches. Primary keywords, secondary keywords, and long-tail opportunities.
Before deciding what to create, it pays to understand what's already working in your space. I analyse the top-ranking content in your niche, identify what search engines are rewarding, and find the angles and topics your competitors haven't covered properly.
If your site already has content, there's a good chance some of it is underperforming — or cannibalising keywords it shouldn't be touching. I audit what you have, identify what's missing, and prioritise the pages and topics that will move the needle fastest.
Standalone blog posts only go so far. I map out topic clusters and pillar page structures that build topical authority across your niche — the kind of architecture that tells search engines you're the definitive source on a subject.
Strategy is only useful if it's actionable. I deliver a clear, prioritised content calendar — with titles, target keywords, content type, word count guidance, and recommended publishing order — so your team knows exactly what to produce and in what sequence.
If you're working with a writing team or freelancer, I write detailed content briefs for each piece — covering target keyword, search intent, recommended structure, competitor references, and key points to cover. Briefs that produce better first drafts.
Generic keyword lists are easy to produce. A content strategy that reflects how your specific audience searches, compares, and decides — that takes real industry understanding. I bring that understanding to every engagement.
Whether it's a niche I've worked in for years or a market I'm approaching for the first time, the research process is rigorous and the output is specific. Not a recycled framework with your logo on it.
Keyword research and content planning for freight forwarders, international shipping companies, packers and movers, and relocation businesses. I understand the search behaviour of both commercial shippers and private customers — and how to build content that captures both ends of the funnel.
AHPRA and TGA-aware content planning for dermatology clinics, acne treatment providers, and online platforms. Keyword strategy that identifies what patients are searching for — and content plans that stay within regulatory lines.
Content strategy for hotels, tour operators, and destination-led travel brands. With deep roots in the Sri Lanka tourism market, I build content plans that capture travellers at the research stage and hold their attention through to booking.
Keyword research and content planning for agencies, software platforms, and digital-first businesses. Sharp, intent-driven strategy for audiences who already know how to evaluate content — and won't waste time on noise.
There's a real difference between pulling a list of keywords from a tool and building a content strategy that's actually grounded in how your market searches and how search engines decide what to surface.
Every planning engagement I take on is built around three things:
A keyword with 10k searches means nothing if the searchers aren't looking for what you sell. I map every keyword to its intent (informational, commercial, transactional) and plan the right content for the right stage.
There's no point targeting keywords you can't realistically rank for in the near term. I assess keyword difficulty in context of your authority, building a roadmap that prioritises attainable wins first.
Every topic in the plan exists for a reason. Whether capturing top-of-funnel awareness, supporting a service page, or generating enquiries — there's a strategic rationale behind every piece.
Tell me about your business, your target audience, known keywords, and goals. One focused conversation is usually enough. No lengthy questionnaires.
I dig into your niche, competitors, and existing content — then build out a full keyword map organised by intent, topic cluster, and priority.
You get a clean, well-organised deliverable — keyword research, topic clusters, calendar, and briefs — structured so your team can run with it immediately.
Every piece of content your team produces from here has a defined target, a clear intent, and a place in a broader strategy. No more hoping for the best.
If you've worked with strategists who handed you a bloated keyword list with no context, a content calendar built around guesswork, or a plan that looked impressive and produced nothing — you'll notice the difference fairly quickly.
